Cherokee Ford Announces Comparison Tool for Truck Shoppers

Oct 31, 2011

Choosing a new truck should not be a task. However, with all of the engines, payloads, and trims available on modern trucks, it often feels like you need to be a truck expert to even understand the differences. Ford recognized this and developed their one-of-a-kind Ford F-150 Head to Head Pickup Comparison tool to make the truck buying processing not only easy but fun. Cherokee Ford, an Woodstock Ford dealership, is proud to announce that this comparison tool is now available to shoppers.

Using just four simple steps, the Ford Head to Head Comparison tool helps consumers choose the best Ford F-150 engine for their needs using a mix of technology and graphics. For example, the questionnaire starts by asking shoppers whether they will be using the truck for work or play, with a construction site as the work background and a mountaintop as the play background. The tool then asks users to indicate how much weight they will be hauling using a sliding scale; based on their answers items like grills, dirt bikes, and boulders are placed into the truck bed. The tool uses similar visualization technology for towing capacity.

Finally, the customer answers a series of questions fuel consumption and usage. Using this data, the Head to Head Comparison tool shows the recommended engine for that customer, along with Torture Test videos, other comparison information, and even social media sharing options for Facebook and Twitter.

“We found a way to bring F-150’s key advantages to life in a relevant and engaging manner that tells the customer a story,” said Raj Sarkar, F-150 Marketing manager. “No matter what kind of capability someone is looking for in their truck, they can find a combination that fits their needs and beats the competition.”

For more information about the Ford Head to Head Comparison tool or to view the dealership’s extensive online inventory, visit http://cherokeefordwoodstock.com/.