Nissan goals to steer Japanese automakers with the objective of changing into a feminine govt

(Bloomberg) – Nissan Motor Co. aims to increase the percentage of women in management by 2023 to levels that stand out in Japan’s male-dominated auto industry, though its chief sustainability officer said there is much more room for Improvements there.

The Japanese automaker announced on Friday that it plans to increase the proportion of female managers in Japan to 13% by 2023, up from around 10% this year. Globally, the Yokohama-based company is targeting 16% female executives by the same year.

These numbers may seem small, but they’re on the ambitious end of the scale in Japan. Despite efforts by the Japanese government to increase the proportion of women workers and women in management to 30% by 2020, less than 8% of management positions were held by women last year.

The gap is even wider when it comes to Japan’s conservative and largely male-dominated auto industry. Among Japanese manufacturers with 1,000 or more employees, around 4.7% of managers are women, according to the country’s Ministry of Labor. In 2018, women made up less than 2% of managers at Japanese automaker Toyota Motor Corp. and Honda Motor Co.

Nissan, which credits its alliance with French Renault SA for helping to strengthen its diversity, began promoting gender equality in 2004, about a decade ahead of its competitors. Today, Nissan’s Executive Vice President Asako Hoshino is the highest-ranking woman among internally promoted executives in the Japanese automotive industry.

Nonetheless, Nissan’s Chief Sustainability Officer Joji Tagawa said he was not satisfied: “Is the goal for 2023 brave and strong enough? Not yet, ”he said at a briefing on Friday.

In fact, Nissan’s goals are low compared to international standards. According to Catalyst, a nonprofit that tracks women in business, the percentage of women in top management positions worldwide rose to a peak of 29% in 2020. Only two of Nissan’s twelve board members are women.

“Our goal is to eliminate inequality and discrimination. We have a lot of room for improvement, ”said Tagawa. According to a Nissan spokeswoman, Nissan now has a number of systems in place to support women workers, including daycare at its headquarters and various other locations in Japan, as well as policies that allow activities like picking up children.

“It’s not just about hitting targets,” said Tagawa. Although they represent only a small fraction of the world’s auto managers, recent research shows that women influence more than 85% of all car purchases in markets like the United States

“Mothers, wives and daughters provide information about car purchase decisions,” said Tagawa. The increasing diversity in management “will add value to Nissan,” he said.

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