Senior Vice President, World Design, Nissan, Auto Information, ET Auto

From Preksha Mishra

New Delhi: The automotive industry is experiencing some megatrends such as connectivity and autonomous technology. The car of the future will be networked, autonomous and electric. But with the advent of digital technology, conventional vehicle design will see some massive changes, Alphonso Albaisa, Senior Vice President, Global Design, Nissan, told ETAuto Simulation & Testing Virtual Congress.

Technology has the ability to shape society. Design and technology are the way to overcome disruption and maintain business continuity. “New electrification platforms, new levels of autonomy and new levels of connectivity would help design the car differently, for example Aria and Magnite,” he said.

The new electrification platforms, a new level of autonomous driving and connectivity would help design the car differently. Alphonso Albaisa, Senior Vice President, Global Design, Nissan

Albaisa said he took charge of design at Nissan when it had the latest technology, from electrification to self-driving cars to connectivity. Organizing the organization in a disruptive time is crucial. Nissan is a very large organization with about 750 or 800 designers worldwide and 8 studios. It is currently working on 56 cars, ”he said.

In order to keep the changes going while maintaining authenticity, it is necessary to look back at Nissan’s history to understand what the leaders thought about when developing the cars. In the 1920s and 1930s, cars were seen as a technology that changed society. Lacocca, his guide at the time, wanted a Datsun in every driveway because he believed that it would improve people’s lives and that this kind of mobility and mobility would mean a significant change for society.

“Nissan's design DNA and the next generation of vehicles were inspired by technology.  The development of digital tools for automobile production was a priority, ”said Albaisa.“Nissan’s design DNA and the next generation of vehicles were inspired by technology. The development of digital tools for automobile production was a priority, ”said Albaisa.
“The job of a company is to understand what will change people’s lives and to add value to them through its products. To leverage the technology, the team began organizing globally and determining which aspects of Japanese design history would be relevant in the future, ”said Albaisa.

A team of 600 people was divided into three groups and called “bubbles”. This team was responsible for technological innovation,
the invention and the term at Nissan, he added.

Nissan lets human diversity shape its DNA.

“Nissan’s design DNA and the next generation of vehicles were inspired by technology. Developing digital tools for the
automobile production was given priority, ”said Albaisa.

When Nissan began developing 20 cars three years ago to be launched this year, it took advantage of all technological tools and overcame all barriers

“Because of Covid, everything should be done digitally. Even the final design decision was made by executives using glasses instead of physical models, ”Albaisa said.

As the coronavirus hit the country, COVID-19 forced companies to use robots and automation technology. Teams used to prefer to be physically present, but the pandemic and lockdown forced them to adapt to the digital route.

“This was a major cultural shift at Nissan. People from India, London, Paris and Shanghai attended the meeting, and they were able to bring the whole world into the facility by keeping people where they were already. So design and technology were the way to break disruption and maintain business continuity, ”he said.

Discussions on local and global issues are important for a company like Nissan that has a presence in every part of the world. “Nissan
lets the diversity of people shape their DNA. The company allows the differences of its customers in India, Europe, Canada, South America and of course Japan and China to shape the company and its future, said Albaisa.

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