Tesla Mannequin Three is no 1 amongst electrical automobiles in Germany in June, VW e-Up will stay the market chief in 2021
The German market for plug-in vehicles recorded over 64,000 registrations last month, with both plug-in powertrains growing rapidly (+ 312% year-on-year for BEVs and + 191% year-on-year for PHEVs). As a result, the plugin stake ended up at 24% (12% BEV) last month, with BEVs selling PHEVs better for the first time this year (33,420 units versus 31,314). It looks like BEVs are on their way to regaining the upper hand over their technology rivals.
The annual market share of plug-in vehicles rose to 23% (11% BEV). There were 312,287 plug-in vehicle registrations in the first half of the year. This market is therefore firmly in the disruption zone and is well above last year’s result of 14% of the market share of plug-in vehicles. Will we see the final market share reach 25% 30% in 2021?
Looking at last month’s bestsellers, the Tesla Model 3 was the winner with 4,462 deliveries, a new record for the sports sedan in Germany. The Tesla top seller landed ahead of the two Volkswagen front runners # 2 e-Up and # 3 ID.3, which incidentally achieved their top mark in 2021 (2,448 registrations) last month. Expect a stronger second half of 2021 for the compact Volkswagen.
Right behind the podium we have a surprise: The Ford Kuga PHEV beats its own record again and collects 1,254 registrations. That made it the best-selling PHEV title last month. Will Ford’s compact SUV make the podium in July?
Of the remaining top 10 goes to the # 5 Renault Zoe, which, like the VW ID.3, is in recovery mode after having had its best month in June (2,251 registrations). This pattern is also shared by the VW ID.4, which achieved its best value in 2021 with 1,710 registrations.
In the second half of the table there were a number of models that achieved record results, such as the Fiat 500e with number 14 (1,362 registrations) and the Renault Twingo EV, which came in 17th thanks to a record of 1,130 registrations.
To underline the feverish rhythm of the introduction of new models by the Volkswagen Group, we have two rising stars in the top 20 from the German conglomerate, with the Spanish Cupra Formentor PHEV landing in 11th place thanks to a record delivery of the sporty crossover and the Audi Q3 PHEV at # 20 thanks to 889 registrations, also a record performance.
Outside of this top 20, an important landing is mentioned. The small (and inexpensive) Dacia Spring EV started its career in Germany with 372 registrations, undoubtedly only demonstration and company fleets, as large-volume deliveries are not expected until September. We’ll get a better estimate of how high the small EV can go at this point.
We should also mention that several new models are in run-up mode, such as the Korean Hyundai Ioniq 5, an XL retro hatchback with a unique personality. It got 514 registrations in just its 2nd month on the market. Possibly the most attractive model in the entire Opel range, the Opel Mokka EV reached a record 655 registrations last month and could soon be another Stellantis model to hit the table. There is also the Opel Corsa EV and the Fiat 500e. If they could all make it into the top 20 it would be a minor achievement, as the Volkswagen Group had 10 representatives in the top 20 last month!
A reference is due for two local EVs that accelerate deliveries, with the attractive Audi Q4 e-tron achieving a record of 541 registrations and the Mercedes EQA 655.
Since the e-Up is a familiar face on the podium, we often forget that the little Volkswagen has two twins, the SEAT e-Mii and the Skoda Citigo EV, and the Spanish-speaking twin had its best month in June with 838 registrations, so the success of these models apparently is still limited by the production restrictions of the Bratislava plant, where all 3 are manufactured. The demand seems to be secured for the foreseeable future….
In terms of the 2021 table, the little Volkswagen e-Up is comfortably in the lead position, so the Veteran EV is currently the favorite for the 2021 Best Seller award. (Who would have thought it a few years ago?) Behind it, the Tesla model surpassed 3 took the Volkswagen ID.3 and became the new runner-up, but with only 809 units separating the two models and the performance of the Model 3 in the second half of the year is likely to be expected with the arrival of the Model Y sibling as well as a stronger second half for the VW ID.3 influences, the German electric car seems to be the favorite in second place this year and displaces the model 3 to 3.
This could even tempt Volkswagen to limit the production of the e-Up so that the ID.3 becomes a bestseller in 2021 and fulfills its destiny as the successor to the Golf as the standard bestseller in Germany, which, however, could be counterproductive. because even if the ID.3 trumps the Model 3, the Tesla sports sedan will come dangerously close to the compact VW and could spoil the Volkswagen bestseller party in December with a higher than expected end of the quarter.
Another model on the rise is the Renault Zoe, which climbed to 6th place in June and could climb another place in July as the Hyundai Kona EV # 5 seems within reach for the popular French EV.
The Ford Kuga PHEV and the BMW 330e each climbed one place to 9th and 11th place, while the Audi A3 PHEV climbed to 14th and the Skoda Octavia PHEV to 19th.
But the real sensation in the second half of the table was the 7-position jump of the VW ID.4 to 12th place. The bigger brother of the ID.3 is finally living up to expectations and is on its way to the top 10, making it 5th . (!) Volkswagen would be in the top 10.
In a month with no new additions to the top 20, we should mention the rise of the # 21 Fiat 500e, now around 200 units behind the # 20 BMW X1 PHEV. We should see the little Italian in the top 20 soon. (In July?)
In the brand ranking, Volkswagen (19%) clearly leads the home market, followed by Mercedes (10%, minus 1 percentage point) and BMW (8%, minus 1 point), while Audi # 4 (7%) is not too far away.
If you look at the ranking of the OEMs, the Volkswagen Group has its home market well under control with an impressive 37% market share, 1 percentage point more than in May, followed by some distance by Daimler (15%, minus 1 point) and the BMW Group (11%, minus 1 point), with both OEMs suffering from an over-reliance on PHEVs (there was no Mercedes model in the top 20 in June). The best-selling foreign (well, mostly foreign …) automobile company was Stellantis (9%). Stellantis is once again delivering solid performances across Europe and especially in Germany, without shaking the boat, and is ahead of the Hyundai-Kia collaboration # 5 (8%, plus 1 percentage point) and Renault-Nissan # 6. Mitsubishi Alliance.
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