August 25, 2021 8:00 p.m.
Posted: Aug 25, 2021 8:00 PM
WALLA WALLA, Washington – One of the country’s most sought-after wine regions is well on its way to host the United States’ first multi-day festival dedicated to the growth and adaptation of electric vehicles this coming Memorial Day weekend (May 27-30, 2022) promotes.
After an extensive presentation by representatives of the Electric Revolution Festival on Monday 23 August, Walla Walla City Council unanimously approved a letter of intent to move the event forward. The letter is now being forwarded to Walla Wallas Mayor Allen Pomraning for signature and approval.
In theory, the Electric Revolution Festival would highlight the power and ingenuity of electric vehicles while showing off the charm of the Walla Walla Valley. The festival would include panels, music, food, test drives, electric car races, and more.
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The director of this event is Paul d’Orleans, an automotive historian and founder of ‘The Vintagent’ who has written eight books on engine and culture. In the past, d’Orleans has been responsible for numerous multi-day festivals, including one in Europe that drew 20,000 people.
d’Orleans was assisted by George Tortarolo (COO of Electric Revolution) and Kim Lohstroh Young (Director of the Motorcycle Arts Foundation).
In his expertise, d’Orleans found that directors of electric vehicles struggle to market them. An event like this can show a more enticing side of electric vehicles that is seldom shown in the current landscape.
“It seemed to me that they were all missing the point, that electric vehicles are really fun, they are really powerful, and they have the potential to be incredibly green,” said d’Orleans. “That was enough for me, as someone who cares about the environment, to find a way to celebrate electrotechnology and present electrotechnology in a way that it was not presented.”
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City councilors asked d’Orleans and his team why they chose Walla Walla. They felt the charm and growing appeal of the No. 1 wine region in the United States played a role in their choice.
“I think Walla Walla is now a world-class travel destination,” said d’Orleans. “There’s just a lot of charm.”
He also mentioned that there are no organized electric car or bicycle races anywhere in the world. You would use Port of Walla Walla lands to host races and even concerts in the Range Amphitheater while experiencing the vibrant surroundings and delicious downtown offerings.
If you’d like to learn more about this proposal, you can watch Walla Walla’s City Council meeting here.
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